Today’s cost per watt metric for measuring solar efficiency can be misleading in its simplicity. In 2011, Marcelo Gomez in Renewable Energy World predicted that Total Cost of Ownership (TCO) would soon become the standard. V3′s Spin Cell technology, which covers dramatically less space when compared to a flat panel deployment for the same energy production, results in a significantly lower TCO than flat panel solar.
"Human subtlety…will never devise an invention more beautiful, more simple or more direct than does nature, because in her inventions nothing is lacking, and nothing is superfluous.”
Leonardo da Vinci
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